First up, streetwear clothing label and sub-brand of Billionaire Boys Club ICECREAM has a new pre-fall ’25 collection. It’s pretty much a love letter to skate culture, mid-noughties vibes and the brand’s own archives. Dubbed Dreamscape, the capsule takes its name from the analogue-meets-digital vibe and melting graphics that are reminiscent of sun-faded graffiti. All of this runs across the collection, which is actually super varied for a capsule. As well as the expected jeans, tees and jackets, there are fun pops like checkerboard cardigans and sweater vests. And on top of the given ice-cream graphics, you’ll also spot lots of dogs — or the ‘running puppy’ motif if we’re being precise about it — which is a hoot.
This one is perhaps as much of a thirst trap as a product, but alas — Calvin Klein has launched a new campaign with actor Cooper Koch. As with most CK ads, the focus is on the undies, and this time round it’s about the new Icon Cotton Stretch brief, which is designed to be breathable for summer. The campaign also features other summer staples like the brand’s baggy jeans and denim shirt (à la Canadian tuxedo, as they call it). Koch is also photographed in the brand’s classic tank top, which is arguably the sluttiest garment a man can wear.
New Balance has a new style in town. Dubbed the ‘Allerdale’, the shoe is named after the historical region that houses the brand’s Flimby factory. Since the location is kind of rural, it makes sense that the Allerdale has walking shoe DNA. Style-wise, though, it’s quite suave as far as New Balance goes — think: leather or suede and heavy-duty stitching. Essentially, if you’re going to wear a trainer with a suit, it’s going to be this one — the campaign imagery speaks for itself.
This has turned out to be quite the laddy The Goat, hasn’t it? We’re moving on to some food and football. The takeaway company, Just Eat, has paired up with Amsterdam-based fashion brand Daily Paper and jewellers Trophy by Gassan for a limited-edition collection. Leading up to the UEFA Champions League Final, the capsule contains three retro-inspired football jerseys and five diamond necklace charms featuring fan-favourite takeaway orders. Of course, the jerseys come in Just Eat’s signature ‘jet’ orange. As for the charms, they’re a playful nod to the chunky jewelry of ’90s football legends, back in the good old days when footballers were allowed to zhuzh themselves up on the pitch.
To clarify, we’re not a men’s magazine, which is why I’m ending on something as feminine as you can get — a collaboration between South Korean eyewear brand Gentle Monster and Bratz (which, if you’re a Gen-Z girl like me, will need no introduction). It’s kind of a perfect one — Gentle Monster’s futuristic aesthetic and Bratz’s humanoid-style dolls are sort of a match made in heaven. As for the glasses themselves, across twenty-one styles, the brands ham up the ‘passion for fashion’ notion Bratz is known for. Sunglasses without lenses? If they look cool, why not.
- WriterScarlett Coughlan
