The Goat — Featuring Calvin Klein

Streetwear brand Garms Affiliated is turning its hand to something a little more sophisticated. They’ve just dropped the ORBIT DENIM SET — the raw denim Canadian tuxedo of dreams. The beauty of raw denim is that it’s delivered to the consumer completely untreated, meaning it meshes to the wearer’s every curve and fades naturally, making the pieces completely bespoke. The one downside that puts people off the material, though, is that it’s quite high-maintenance. Princess treatment only, please. To demonstrate this, Garms Affiliated teamed up with champion waterskier Rob Hazlewood to show you exactly what not to do. Genius. Because it comes with a specific instruction set, raw denim is the ultimate smoke signal that someone is really into fashion. Pop a paperback copy of Wuthering Heights in the back pocket and have Clairo blasting through some wired headphones and hey, presto — you’re the ultimate East London soft boi. (Call me, even if you treat your denim better than your dates.) Shop the jacket here, and jeans here.

Another brand pulling through for esoteric young creatives this month is HUGO. Typically known for sharp suits and corporate wear, the brand is pushing back the narrative with their new Red Means Go campaign. With provocative posters screaming ‘YOUR FATHER AND I THINK YOU SHOULD GO INTO FINANCE’ and ‘WHY COULDN’T YOU GET A PROPER JOB?’, the brand is tapping into Gen Z’s desire to break free from the 9-5 grindset. Heading the campaign is music creator Margaeux Labat alongside a select group of actors, photographers, artists and (of course) DJs, showing that success doesn’t have to be three-piece-suits on the 6am commute, it can be kitten heels behind the DJ booth, too. The collection is made up of fashion-forward workwear, a blend of professional uniforms and tailored basics. Think: structured denim and embossed tank tops with luxury leather accessories. Delightful. Shop the collection here.

As someone who takes their laptop absolutely everywhere (it’s practically my left leg at this point), I’m always on the lookout for bags worthy of carrying my prized possession, and the new FENDI collection is at the top of my wishlist. The FENDI Way is the hottest new luxury hobo bag. Oxymoron? Yes, but also, genius. If you’re tired of carrying round tattered tote bags, the Way provides a much more stylish alternative. Made of buttery leather and suede fashioned into a trapezoidal shape, it balances the softness you want from a hobo bag with the structure you’d expect from a luxury leather brand. What makes these bags really stand out, though, is the colour palette. There’s monochromatic rose pink and turquoise up for grabs, or more muted earthy tones with bright peekaboo linings. The hook on the side handle was also designed for accessorising with charms to really make it personal. Whether you’re a fellow journo, office baddie or Pilates princess, the FENDI Way bag is made for carrying everything you might need, proving practicality doesn’t have to mean compromising on style. Take a gander here.

Fashion has functionality, of course, but for many it’s a space to connect, too. British menswear brand Lyle & Scott is the reigning champ of blending individuality and community, style and culture — proven by the brand’s Wear It Your Way campaign series. The latest installment, The Common Room, is no exception. It features 12 duos, linked through friendship, family or work, but all have genuine meaningful connections to one another. It’s photographed in a down-to-earth background so the people — and the pieces — are truly front and centre. They’ve got everyone from grime artists Big Narstie and Scorcher to artist Reuben Dangoor and chef Justin Tsang sporting the collection, which is made up of everything from knitwear to trackies and shackets. Take a look and shop the collection here.

Unless you’ve been living under a rock, by now you must have seen Calvin Klein’s latest campaign with Dakota Johnson. Need a refresher? My pleasure. For the campaign video, director Gordon von Steiner captured the Fifty Shades actress chilling in her Calvins at home, an environment as familiar to Johnson as it is to anyone who’s watched her Architectural Digest video. If it’s good enough for AD, it’s good enough for CK. It’s all about romanticising the little things, like wearing nothing but a matching Calvin Klein underwear set and stilettos to shoot the 8 ball across your house’s pool table (we’ve all been there, right?). In Johnson’s words, ‘sometimes, a woman just BEING is the sexiest thing’. We couldn’t agree more, but if you too are looking to upgrade your at-home wardrobe, you can shop everything from the Perfectly Fit Ultralight Bra to the Archive High Rise Slim jean here.