First up, it’s over to AVX… Who? Well, AVX is the new offshoot brand from streetwear legends Avirex, who launched an entirely new chapter yesterday. This isn’t a nostalgic throwback but a forward-looking expansion that translates their military aviation credibility into premium utility workwear for today’s streets. London rapper AntsLive fronts the debut campaign, his track “Crew Love” providing the perfect soundtrack for the brand’s “only some are born to fly” ethos. And the collection itself? Creative Director Willemijn Bos has meticulously crafted pieces which merge functionality with style — heavyweight cotton jersey and brushback sweats feature alongside premium denim, all elevated with considered hardware and distinctive metal elements. Shop here.
Stone Island and New Balance just dropped a collab that’s guaranteed to start terrace chatter. Their first Made in USA model transforms the iconic 998 with Stone Island’s legendary Raso Gommato fabric — that military-derived cotton with polyurethane coating that’s been turning heads from football stands to fashion weeks since ’84. Dressed in a sophisticated blend of mauve, plum and copper maroon with reflective accents, it’s the perfect balance of matchday menace and technical innovation. The translucent outsole even features “stone island product research” text — because even the rowdiest supporters appreciate good craftsmanship. Launching March 27th with early access for Stone Island account holders, these will sell faster than tickets to a derby match.
JD is breaking out another tech-sneaker banger, this time with the exclusive ASICS GEL-SEKIRAN™ that dropped on March 17th. This isn’t just another trainer — it’s ASICS diving deep into their archives and emerging with something that merges Y2K running aesthetics with modern comfort tech. The design pulls from cult favorites like the GEL-NIMBUS™ and GEL-CUMULUS™ series, featuring that chunky full-bodied mesh and strategic overlays that scream early 2000s running nostalgia. But underneath that retro exterior sits the advanced GEL-CUMULUS™ 17 tooling system with ASICS’ signature GEL™ technology in both the forefoot and heel. In short? They’re comfy. Shot against the vibrant backdrop of Marseille’s streets, this is one for the tech-sneaker crowd who appreciate when brands dig into their heritage rather than chasing trends. And if you’re feeling them, you’ll need to hit JD — they’ve locked down exclusive colorways you won’t find anywhere else.
And Rains is finally ditching the stiff upper lip with their Valera bag collection — a surprisingly soft and slinky offering from Denmark’s waterproof wizards. The matte PU bags drape like luxury but protect like armor against the elements, with customizable contrast straps for the indecisive among us. LA style maven Veneda Carter brought her layering magic to the campaign, proving these shapeshifters work whether you’re braving festival mud or city downpours. Catch them in four sizes from here – your soggy belongings will thank you.
You heard it here first – it’s the year of the soccer-style sneaker, and Vagabond Shoemakers is right on trend with their new Hillary lineup. Taking cues from the pitch but designed for the streets, these sleek kicks come with padded details and a slim profile that works whether you’re into the full sneaker (£110), or prefer the ballet flat version (£90) with its practical elastic instep strap, available in black, white or punchy brush-off red. It’s the perfect way to tap into the football-inspired footwear movement without going full kit-wanker — sophisticated enough for everyday but with just enough sporty DNA to keep things interesting. Shop here.
Right, stick with us here, but we reckon it’s a rite of passage for every girl to have a Carrie Bradshaw-esque Fendi Baguette. Now the iconic Italian house is giving the men’s version a serious sustainability upgrade for SS25. This meticulously handcrafted edition uses Cuoio Romano leather (a Fendi signature since 1925) in an ingenious way — transforming offcuts from previous collections into a patchwork masterpiece. Each bag features precisely cut squares in eleven different colors, hand-knotted together by Tuscan artisans with matching leather laces. Luxury circular fashion that doesn’t compromise on style? Now that’s something even Carrie would approve of. Shop here.
Fine, fine, fine. Just one more footwear fix. This time round, it’s over to Dr. Martens, who aren’t just rehashing their winter boots for summer — they’re bringing some serious innovation with SS25’s Mattison platform sole. It’s what you’d call a hybrid foundation, cleverly combining lightweight EVA midsole comfort with exaggerated PVC detailing and their signature yellow stitching. The result? The perfect base for both dramatic gladiator-style sandals and more subtle options… Though they do come in leopard? Life is what you make it. Shop here and be well-prepared for sweaty foot season.
Finally, if you’re looking to invest in your mug rather than your creps, look no further than Rodial’s latest addition to their cult Dragon’s Blood range. The new Dragon’s Blood Water Serum (£130) delivers serious hydration without the heavy feel, using a “360-degree” moisture system that combines Crodarom Dragon’s Blood and Rubixyl® for repair, Ectoin and Hyacare Tremella for protection, and Hyaluronic Acid to lock everything in place… You what? We’re not sure either, but we’re certain it’ll give you a glow. Grab yourself a bottle here.
