The Goat — Featuring 18 East x Goodhood
Kicking things off, we’ve got a collab that’s actually worth talking about. Cult New York label 18 East is finally making moves across the pond, and they’ve picked London’s finest, Goodhood, for their first-ever drop outside the US and Japan. Dubbed “The Improbable Builders’ Co-Op”, it’s an eight-piece collection that’s heavy on the handcrafted touches — we’re talking a khaki flight jacket with lotus bead hardware and this beautiful leopard print fleece that’s been properly mud-dyed (yes, really). The whole thing takes cues from the Charas movement of 1970s New York, which makes sense given both brands have always done things their own way. It landed on January 9th at Goodhood’s Shoreditch spot and online.
Right, we need to circle back to something that dropped a minute ago because we reckon it’s still worth chatting about in 2025. Remember those sleek football-inspired trainers from Pharrell’s grassy UNESCO show for Louis Vuitton last June? Well, they finally hit shelves at the start of January. The LV Footprint Soccer is basically what happens when you let Skateboard P loose on a football boot. They’ve kept it premium with calf leather uppers, but it’s the little touches that make them rather special — the sole leaves tiny LV monograms in your wake and they’ve even snuck in that heritage “1854” stamp on the heel. Shop here.
Some fragrance news now — D.S. & Durga’s taking their iconic Cowboy Grass scent in a new direction. They’re calling it Cowgirl, and it’s essentially a glammed-up take on the original, mixing juicy lychee and peony before settling into musk and amber. And the whole thing comes in a fuschia bottle with gold lasso detailing — quite the departure from the rustic vibe that put them on the map back in ’08. Like everything worth talking about in the beauty world, the new limited edition scent is moseying on down to Space NK, Liberty and dsanddurga.com.
Japanese workwear enthusiasts, take note — Hollywood Ranch Market has linked with Wildside by Yohji Yamamoto for a five-piece collection. Really, it’s a natural fusion. Yamamoto’s signature all-black aesthetic meets HRM’s handcrafted street style DNA, with the collection boasting bags crafted in Yohji’s TC twill fabric and a long-sleeve tee using HRM’s house fabric. It’s all made on vintage machinery, too. The full drop lands online on the 15th of January and in select Japanese stores.
Let’s talk about Gucci’s first big beauty launch under Sabato De Sarno — a mascara that’s promising to be more than just another tube of black goop. Le Magnétisme comes with some serious claims, including a 90% boost in volume thanks to this curved brush that’s got a whopping 247 bristles. The packaging’s been kept classic with that ribbed gold cap, while the formula itself mixes black and blue pigments for something a bit deeper than your standard black. It launched back on January 6th and, if the claims about a 12-hour curl hold are true, this might actually be worth the designer price tag.
Last but not least, FLANNELS is kicking off January with an edit of activewear to see you through all that “new year, new me” nonsense. Shot by Yis Kid and featuring fitness creators Eugenie Lee and Jed Gharbi, it’s a solid mix of technical pieces from adidas by Stella McCartney, Lululemon and Y3, plus some nice bits from newer names like Redrun and Represent 247. Standouts include a Terrex top from the Stella line that’s giving ‘I actually go hiking’, and there’s some nice Y3 trainers that’ll work just as well for the pub as they would the gym.
