The Goat — Featuring No Problemo SS25

Unless you’ve been living under a rock, you’ll know that Saucony, which first appeared on the scene back in 1898, is back. They’re back with a bang. The latest tool in their arsenal comes in the form of a collaboration with Colour Plus Co. — together they’ve dreamed up the Matrix, which is all about suede textured uppers and hits of colourful logos and symbols. The Matrix marks the third collab with Jordan Page (founder of Colour Plus Co.), who’s made a name for himself thanks to his work across music, fashion and creative direction. And, of course, he’s the mastermind behind @veryADVANCED, which you’ll know if you’re a bit of an archive head. These ones are going to be hot, so Saucony have also organised a little raffle to grab yourself a pair. More info on that on their website. 

Next, it’s over to New Balance, who are also offering up a footwear fix. The FuelCell SuperComp Trainer v4 shoes are the trainer for running, sure to elevate your marathon training as well as whatever other long distance jaunts you’re planning. Not only will you reach top speeds in these bad boys – thanks to their carbon plated Energy Arc system, which offers a superior energy return – but they’re supremely comfy. There’ll be absolutely no panic buying Compeeds in these. Still not sold? They’re worn by Olympic winning distance runner Alex Yee. In other words, they’re engineered for literally whatever competition you throw at them. Shop here. You’ve been rambling on about doing the Hackney Half for far too long. 

The new year is all about wellness and looking after yourself, isn’t it? But what do we often forget? Our eyes. Anyway, this is a roundabout way of saying it might be time to invest in some spectacles — for that, look no further than Cutler and Gross’s SS25 collection, which they’ve called Duālis. Inspired by the seminal work of British novelist and former spy John le Carré, the frames pay homage to the late 60s and 70s in London. It’s not too much of a hard sell on these — they’re giving major The Talented Mr Ripley vibes. Classic, timeless and sure to make you look at least four times smarter. Shop here. 

Must be Mary Jane-ify everything? Yes. Yes, we must. This time round, it’s legendary shoemakers UGG that are getting in on the action, presenting a collection where they’ve collabed with Japanese brand AMBUSH. UGG x AMBUSH is one you’ll be dying to get your hands on. Not only is there a Mary Jane silhouette that’s covered in sheepskin and finished with metal and leather details, but the UGG AMBUSH Loafer, which is available in burgundy and black. Mark our words — these will become the shoes of all the Soho fashion lot. Shop here, and act quick. 

Fresh from Aries’ creative laboratory comes No Problemo’s SS25 collection — a love letter to noughties gaming and sportswear culture. While Aries has made its name pushing fashion’s boundaries with controlled chaos, its sister label No Problemo takes a more measured approach, offering up something that’s a wee bit more wearable. This particular collection is all cosmic graphics and their sardonic little motifs threading through utilitarian silhouettes. Our favourite piece? The Apocalypse Jacquard Trucker Jacket. Fitting, given the situation we’re bloody in. Best of all, it’s British powerhouse Pa Salieu that’s leading the campaign, captured through Clare Shilland’s intimate lens on London’s streets. This one landed on Wednesday, though we reckon you should pop and see it in Arie’s Soho flagship for a lovely (and slightly twatty) day out.

Merrell’s latest trail innovation comes with some serious green credentials. The Moab Speed 2 Vent 2K 1TRL takes everything we loved about the original Moab and dials it up for today’s terrain – and today’s environmental concerns. The upper blends synthetic leather with recycled mesh, while the FloatPro Foam keeps things feather-light. Underneath, a Vibram outsole means business when the trail gets technical. From the recycled laces to the repurposed materials throughout, this shoe treads lightly on the planet while staying ready for whatever adventure you throw at it. Best of all? Obviously, they look sick. Shop here. 

Last but certainly not least, it’s over to the New Amsterdam Surf Association and their SS25 collection. From concrete to coastline, this one captures the dual life of a surf crew in motion. Picture it — discarded city clothes dotting the shoreline, wetsuit zips being yanked up, and that moment where all that urban chaos dissolves into the shimmer of waves. And what does that look like, clothes-wise? Slubby knits and hoodies, wool overshirts and tees emblazoned with pithy little one-liners about surfing. Shop here.