Louis Vuitton’s new “It” boy is none other than Callum Turner

Just when we thought luxury fashion houses had exhausted their rolodex of potential ambassadors, Louis Vuitton proves they’ve still got it. The House has just announced Callum Turner as their newest face, and honestly? It works.

The British actor, who gracefully pivoted from brooding in period dramas to stealing scenes in Fantastic Beasts, brings something refreshingly genuine to the role. His trajectory from critical darling to international star mirrors Louis Vuitton’s own magic trick of balancing heritage with that ineffable cool factor.

Making his debut with the Speedy P9 by Pharrell Williams (which he carries with the kind of effortless style that can’t be taught), Turner joins the House’s roster of ambassadors with pitch-perfect timing. In an industry where authenticity often feels like something of a construct, it feels quite genuine. Really – and this goes for both LV and Turner – the collab feels less like another predictable fashion partnership and more like the beginning of something quite interesting. In a landscape of flash-in-the-pan influencers and overnight sensations, Louis Vuitton has chosen someone with staying power. We’re here for it.