The Winter Olympic Games is like the Summer Olympics’ edgy Gen-Z sibling: a little unconventional but way, way cooler. So naturally there’s been an avalanche of fresh athleisure drops to match, and Moschino may just have announced the coldest one yet.
It’s partnered with none other than Snoop Dogg, CEO of chill and the 2026 Games’ official ‘Ambassador of Happiness’, who carries the torch at the opening ceremony. After all, with the brand having been conceived in Milan — the location of this year’s festivities — Moschino had a reputation to uphold.
The capsule is extremely exclusive, consisting of just two items, a t-shirt and matching hoodie. The design is super clean, only referencing the Olympics through the image of a skier on blue slopes, set against a snowy white backdrop. An intersection of music, fashion and love for the outdoors, the graphic is intended to be a visual representation of what it means to be ‘Young, Wild & Free’, to use Snoop’s words.
Because the house has chosen to stray away from traditional Olympic logo gimmicks, the pieces are bound to remain on-trend long after the Games have finished, which is exactly what you want from collector’s items. That being said, though suave, the pieces are anything but inconspicuous, embellished with a huge MOSCHINO logo and the Dogg’s own signature in contrasting crimson. Ice cold, but grab it like it’s hot — the brand means business when they say limited edition. Pick up yours here or, better yet, from the Moschino boutique in Milan.
- WriterLucy Wragg
