The rise of Amie Blu is built on honesty

Off the back of her most recent release, ‘Missing Everything’, the south Londoner talks self doubt, dream collabs and post-show blues.

“My first musical memory? I think it’s probably my brother learning how to play ‘Wonderwall’ by Oasis on the guitar when we were kids,” says Amie Blu. It’s a fitting start for an artist whose genre-blending sound — a tender fusion of soulful melodies, confessional lyrics and catchy R&B beats — now resonates far beyond her south London roots. For the twenty-one-year-old singer-songwriter, her musical journey has been filled not simply with sound, but with family. “My parents basically forced it onto me,” she laughs, “I’d write songs and record covers with my dad. It is one hundred per cent that came from them.”

It’s encouragement that has clearly paid off. Since her debut EP in 2022, 5 for U, Blu has solidly carved out her identity as an artist. The singer has spent the last three years honing her craft. The result? Songs that are brimming with astute emotional clarity, connecting deeply with her audience without sacrificing the sound. Her lyrics never shy away from depth, but the delivery is often kept light.

Amie Blu wears top by VANITY NAP and shirt by EDWIN.
Amie Blu wears top by VANITY NAP and jacket and jeans by EDWIN.

Her most recent release, ‘Missing Everything’, is a testament to this balance. It’s intimate and introspective. Each moment feels considered to achieve a melodic sensibility akin to the work of industry giants like Frank Ocean. Rather than pretence, Blu’s songs are ones that clearly come from lived experience, narrated from a place of unwavering honesty. This June, Blu is set to open for fellow musician Faye Webster on her upcoming European tour. It’s a break-through moment for the rising artist that feels like the natural next step. It’s here, the month before a major career highlight, where our conversation begins.

Daisy Packwood: You go on tour soon. How do you prepare for live shows? What does backstage look like for you?

Amie Blu: Yes, man! Honestly, I’m so excited. I have an amazing band, so it’ll just be a case of going through the set list, programming and then rehearsing with them. Backstage looks very calm. I just like having my friends around me. Being on stage is such a unique experience, and my mood can drop significantly after a show, so it’s really important for me to have people I love around me afterwards.

DP: Have you found performing in front of live crowds has gotten easier over the past few years?

AB: Definitely! I don’t think I’ve ever been scared to sing, but I used to be so scared to move around. The more you perform, the less you overthink about it all — for me, at least.

This excerpt was taken from HUNGER Issue 35: F**k it. Stay tuned for the full story.

  • PhotographerRankin
  • WriterDaisy Packwood
  • ProducerKatherine Pitman
  • StylistMorgan Elizabeth Hall
  • Beauty DirectorMarco Antonio
  • Hair StylistKeiichiro Hirano at The London Style Agency using MARIA NILA STOCKHOLM
  • Photographer's AssistantOlly Dundas
  • Fashion AssistantsBiba Faulks-Potticary, Abbie Mitchell, Sim Wouhra PHOTOGRAPHER Rankin WRITER Daisy Packwood