Grammy-winning rapper Future has joined Louis Vuitton as a Friend of the House, marking another cultural collaboration under Men’s Creative Director Pharrell Williams. The partnership reflects the fashion house’s commitment to celebrating influential figures across music and culture, expanding the LVers community that Williams has championed since taking the creative helm.
The first hints at a partnership came when the ‘Too Many Nights’ artist wore a custom Louis Vuitton grey quarter-zip ensemble, designed by Williams, to the 2025 Met Gala, themed ‘Superfine: Tailoring Black Style’. The announcement also follows Future’s attendance at the Men’s Spring-Summer 2026 show in Paris earlier this year, where he appeared at the invitation of Williams, both a friend and creative collaborator.
“Future embodies the core values of Louis Vuitton, including creativity, artistry and a pioneering spirit that resonates with international audiences,” the house stated in its announcement. Just as the maison dominates fashion culture, Future emerged as one of 2025’s most influential artists with back-to-back releases of the critically acclaimed albums We Don’t Trust You and We Still Don’t Trust You.
The collaboration therefore signals Louis Vuitton’s ongoing strategy of bridging high fashion with contemporary music culture, a direction that has accelerated under Williams’ leadership. The house has also expressed enthusiasm for the partnership’s creative possibilities moving forward.
- Images courtesy of Louis Vuitton
