Louis Vuitton is set to launch its men’s SS26 Pre-Collection this Thursday, 30 October, offering a fresh interpretation of contemporary masculinity through the lens of Britain’s rural landscape and urban sophistication.
The collection reimagines the modern dandy archetype — traditionally confined to city streets and gentlemen’s clubs — as an outdoorsman equally at ease traversing muddy footpaths as manicured parks. This duality manifests in a considered colour palette of earthy browns, mossy greens and the soft blue-grey hues characteristic of Britain’s mercurial skies.
Four distinct motifs anchor the collection’s narrative: Monogram Surplus, Monogram Waterdrops, Countryside Dandy and LV Blason Animals, the latter featuring a menagerie of quintessentially British fauna. Each motif serves as a visual meditation on the intersection of refinement and adventure — a philosophy that speaks to the contemporary desire for both polish and practicality.
The SS26 Pre-Collection will be available in stores and online from 30 October, with pre-orders now live here.
- WriterHUNGER writers
- Image CreditsLouis Vuitton
