MVP of the week — Featuring Timberland’s ICONIC campaign

Welcome to HUNGER’s Most Valuable Player, the place to find the best things to buy, watch, do or listen to each week. Forget about the hype, we want to separate what’s hot, what’s not, and what needs to be on your radar…

For fragrances this week, look no further than Louis Vuitton. The heritage fashion house’s master perfumer, Jacques Cavallier Belletrud, has conjured up four scents to usher in the colder months. L’Immensité has key notes of labdanum, grapefruit and ambergris. The second, named Imagination, is all black tea and Nigerian ginger. Attrape-Rêves will give you whiffs of cocoa, peony and patchouli. Last but not least, Symphony has key notes ginger and bergamot. Basically, take your pick. They’re all served up in minimal bottles that will look great on your dressing table and they can be refilled in Louis Vuitton stores. Shop here.

The big news in the beauty world this week comes from Dolce&Gabbana Beauty, who have completely reimagined their makeup line. Embodying a contemporary attitude that’s all about freedom of expression, their revitalised products blend classic Italian style with innovative cosmetic trends and aim to cater to a diverse range of looks — whether you’re more of a “Fresh Look” gal or the vixen type with a penchant for a “Bold Look”, there’s something for you. HUNGER reckons the standout products are the Bergamot Glow Primer (which comes with a handy-dandy tool to ensure no product is wasted), the Fig Skin Perfector (a blurring powder infused with hyaluronic acid and Italian fig), and the Mint Oil Lip Plumper (the mint lending itself to a little plumping effect). Best of all, every product is delivered in luxe packaging that reflects the fashion house’s iconic identity. You’re about to have the kind of dressing table that people might actually contemplate swiping bits off. Be warned.

Over the past few months, Timberland’s have been making something of a comeback. Solidifying that is their ICONIC campaign, which showcases the enduring legacy of its Original Yellow Boot™ and celebrates 50 years of style and innovation. Featuring supermodel Naomi Campbell, soulful singer Teddy Swims, designer and artist Olaolu Slawn as well as activist Kai-Isaiah Jamal, the ICONIC campaign is all about authenticity and timelessness. Shot in striking monochrome by Jamie Morgan, it’s a celebration of not just the shoe itself – which has found its way onto everyone from workmen to fashion “It” girls – but how each of the personalities featured embodies the boot’s spirit of fearlessness and originality. It comes after a year of high-profile collabs – LV and Jimmy Choo, to name just two – and marks something of a new direction for the heritage brand. Would it be too much to say that the boot is a cultural icon? We don’t think so. 

Finally, it’s over to Dior, who are unveiling the latest addition to their Caro line: the Backpack. Inspired by Christian Dior’s sister Catherine, this new accessory blends elegance with utilitarian luxury. The backpack made its big debut in the fashion house’s 2025 cruise collection, boasting a timeless yet contemporary silhouette in smooth leather, adorned with their signature motif. There’s some gold-tone “CD” initials and an engraved handle to highlight the accessory’s heritage, too. Available in two sizes and three colours, the backpack launches in stores on September 26. 

WriterHUNGER writers
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