Today, marking the start of her new artist project, Niah has dropped the Rankin-shot music video for “Pressure”. A song encompassing clawed-bag desire and a video sitting somewhere between burning sex appeal and biochemical restraint, “Pressure” feels like a one-stop-shop for the singer’s array of talents.
Featuring sharp choreography, soft vocals and a finessed wardrobe, the video places Niah in the realm of luxury performer with a street edge. Against a backdrop of burning flames, flitting between darkness and light in an atmospheric haze, Niah is introducing her new artist project as one that’s going to be, to put it simply, hot.
Take a first look at the music video exclusively on our Instagram.
- WriterHUNGER writers
- DirectorRankin
