Martine Rose is bringing football home with her own sports TV channel
Everyone’s favourite designer, Martine Rose, is back with her latest Nike collaboration, and in true Rose fashion, this season looks to the world of sport and Britain’s love for football once again. For the duo’s campaign, Rose and Nike follow up on their collection teaser (showcased on the United States Women’s national team players earlier this week), tapping the Women’s Super League club Arsenal player and England Women’s national team captain Leah Williamson to front the creative endeavour. This time, the designer is presenting her own TV show – Martine Rose Sports Television (MRSTV). Watch out, Sky Sports.
Williamson is almost unrecognisable in her new get-up in the campaign, with hair evocative of the 1970s and 1980s. Coupled with a set comprising an elaborate floral arrangement that’s purposefully dated and a backdrop fit for an ’80s tea-time talk show, this campaign is everything we’ve come to expect from the nostalgia-driven designer that is Rose.
As for Williamson’s look, we find her in the fully tailored suit number. Specifically, it comprises a 100% wool made-in-Italy double-breasted blazer with concealed buttons that has a jacquard “M” motif woven within the fabric. The interior is fully lined and branded, and it also sports a Nike Swoosh emblem embroidered on the chest — echoing the matching navy blue pants that are flared at the bottom to let the new versions of the Nike Shox MR4 peak out proudly below.
The MRSTV campaign features a video that also includes the likes of Amelia Dimoldenberg, musician Babymorocco and TV legend and comedian Ruby Wax. Here, we find the collection in full, spotlighted in a kitsch video that covers everything from Subbuteo competitions to faux news-sports anchor coverage, synchronised skydiving, egg mayonnaise sandwiches and orange segments.
Speaking on the project and women’s football as a theme, Martine Rose said: “I felt the women’s team should be presented as the elite athletes they are – and with the same polish and seriousness as the men’s squad. The look needed to be clean, and also not distracting – to focus on the person wearing it. The proportions are still quite compact, neat and sporty feeling, there’s a nod to that with the fabric too. I wanted to design something that felt real and would make the players feel confident and respected.”
