HUNGER and UGG® join forces to celebrate Pride
Since being founded in 1978, Southern California-based global lifestyle brand UGG® has become a staple throughout the decades. The brand, which takes pride in celebrating individuality and diversity, has long been a component of social inclusion within the fashion industry. With that in mind, UGG® has teamed up with critically acclaimed American author, poet, comedian, and public speaker ALOK, to create the UGG® Pride collection for 2024.
Titled ‘Feel Heard. Feel Seen’, the campaign also spotlights leading LGBTQIA+ charities Switchboard LGBT+, GLADT and MAG Jeunes LGBT+, all of whom have been major players in providing support for the queer community in the UK, Germany and France respectively. UGG® are proud to be partnered with all three charities, donating a total of $150,000 to bolster the invaluable support they give to the LGBTQIA+ community.
The all gender collection features the vibrant, multicoloured URSeen Platform clog, alongside the equally striking, fuzzy URSeen Dress, both available in pops of pink and green. The designs are rooted in safe-space storytelling and support for the LGBTQIA+ community, whilst maintaining the confidence and empowering self-expression synonymous with Pride.
Inspired by the collection, UGG® will also present its first-ever Pride float co-created with ALOK at the LA Pride Parade on June 9th.
As a magazine that identifies with UGG®’s mission statement of inclusivity and freedom of expression, HUNGER have partnered with the brand on their Pride campaign for 2024 highlighting prominent members of the queer community. From drag kings and dancers to musicians and DJs, we had the chance to speak with the Queer creatives moving the needle within their respective industries, and across culture as a whole.
Discussing everything from their own personal journeys into the creative industry, to the current LGBTQIA+ landscape, the community’s inherent intersectionality, and the important work that LGBTQIA+ charities continue to do, keep an eye out over the coming weeks for exclusive interviews with the creatives making a difference within the community.
