Chanel’s winter jewellery campaign has us dreaming of more than diamonds

To celebrate the season of giving, Chanel has launched its latest jewellery campaign, From Dream to Reality, a capsule made up of select pieces pulled from the impressive jewellery portfolio dropped by the house this year. Fronted by models Mona Tougaard and Rebecca Leigh, the campaign centres around the pair playing in the snow and “drawing a wish” on its white canvas. The drawing is made up of the dreamy motifs used across Chanel’s Fine Jewellery in 2025 — like the brand new Chance de Chanel collection, which comprises lucky charm-esque styles — making each one magical in its own right. And all the while, Tougaard and Leigh are, of course, adorned in an exquisite selection of luxurious gold earrings, elegant diamond necklaces and bold ceramic timepieces.

The collection doesn’t stop at what is shown in the campaign video, however. From a delicate white gold and diamond shooting star ring from the Comète collection, to a chunky black ceramic and yellow gold J12 watch, Chanel has luxury lovers spoiled for choice, ensuring there truly is something for everyone. And if tradition is your thing, Chanel’s devotion to honouring its heritage is made evident by the historic emblems that crop up in the edit. The Coco Crush collection, for example, centres around the house’s iconic quilted motif, reimagined in the form of statement rings and bracelets. Meanwhile, the Collection No5 explores the sensuous curves of the number ‘5’ (which, of course, pays homage to the brand’s most famous scent) in a timeless collection that includes a pair of Eternal Transformable Earrings — named as such since they can be worn as either studs or pendants.

Our favourite piece featured in the campaign comes from the Camélia collection. The Bouton de Camélia Supple Choker features delicate flowers with diamond centres suspended between 18k yellow gold chains, almost as if they’re defying gravity. Made up of a humble forty-one diamonds in total, and secured with a Chanel-branded gilded tag at the clasp, the piece is literally dripping in luxury. The unifying standout from the campaign, however, has to be the Symboles Medal from the aforementioned Chance de Chanel collection. This collection, in spite of its name, is all about luck, not happenstance. The medal brings together four of the house’s most iconic emblems — the camellia, the number five, the lion and the comet — in 18k yellow gold with diamond-encrusted details, to form the ultimate luxury good-luck charm. While the models in the campaign video “draw a wish”, anyone lucky enough to get their hands on the Symboles Medal will get to wear one.

Explore pieces from Chanel’s From Dream to Reality campaign here.