Thanks to Burberry, LFW is getting its very own greasy spoon

The brand is set to take over cities across the world, including London, Seoul and Shanghai with a new initiative.

Burberry’s new blue Equestrian Knight is set to gallop across the globe in a series of city takeovers, kicking off in London, to “celebrate the art of discovery and exploration in cities worldwide”.

The UK event will see Burberry take over north London café, Norman’s, which will be decorated in signature blue check and play host to a special evening event on 13 September. The theme continues throughout London Fashion Week with a Norman’s food truck posted up by The Strand and Duke of York Square, maybe we’ll even catch some famous fashion faces scoffing down a helping of egg and chips between shows. 


Meanwhile, symbols of the house will be seen in multiple locations across the capital, such as flags featuring the new rose print flying above Bond Street, and Piccadilly’s screens lit up with videos from the winter 2023 campaign. In addition, the Equestrian Knight will also be showcased in the form of chalk stencils on paths and in parks, and London’s iconic black taxis will be wrapped in Daniel Lee’s English rose print. 

Overall, the Burberry Streets initiative will offer experiences, installations and events across a number of cities, starting with London this month before heading to Seoul, South Korea and Shanghai, China in October. 

The series coincides with the highly anticipated launch of Daniel Lee’s first collection for the brand for winter 2023, alongside a redesign of the luxury label’s e-commerce website.

So, get ready for Burberry to go full English this week!

WriterChris Saunders
Banner Image CreditBurberry