Inside the new fairytale-inspired Louis Vuitton pop-up

One of the most anticipated collections in recent history, Virgil Abloh’s debut SS19 range for Louis Vuitton has finally landed in London with an exclusive new pop-up store.  Drawing on Abloh’s references for the runway show, The Wizard of Oz and light prisms – the space is an immersive experience full of colour and whimsy set in a Mayfair townhouse.

Follow the yellow brick road staircase leading to a luminescent trunk, then make like Dorothy and lose yourself in the wild forest and poppy fields.  You will have a first chance to shop pieces from the collection, alongside exclusive accessories.

To access the space, you will need to register for an appointment at ticketing.louisvuitton.com

Take a closer look inside the space below which is located at 30 Bruton Street, Mayfair, London until the 25th October.