Influencers In the Wild
Craving the Explore page validation, these girls will do anything and everything for a double tap.
Behind every content creator’s perfect feed is an unpaid photographer/creative director/best friend. We say RIP to the influencer mise-en-scène, pulling back the veil on their Insta-worthy lives to reveal hours of creative labour and inventive editing. At the end of the day, with the primping and preening we’re all guilty of on social media, there’s an influencer inside all of us.

“Surprise guys! I’m launching my very own make-up range! Swipe up for more deets!” Beauty CEO in the making Victoria wears a dress and earrings from CHANEL teamed with an OMEGA watch.
“Surprise guys! I’m launching my very own make-up range! Swipe up for more deets!” Beauty CEO in the making Victoria wears a dress and earrings from CHANEL teamed with an OMEGA watch.

After seeing the likes that Victoria Beckham got with this pose, Victoria attempts to replicate it while wearing a full look by LOUIS VUITTON with rings and earrings from ADLER.
After seeing the likes that Victoria Beckham got with this pose, Victoria attempts to replicate it while wearing a full look by LOUIS VUITTON with rings and earrings from ADLER.

Despite realising her most recent #sponcon is a certified flop, Frankie still looks IG-friendly in a full look by BALENCIAGA.

“Are you wearing the C…?” “The Collini boots, yeah I am!” Hoping to make it onto the Explore page, Victoria wears dress and boots by COLLINI while Frankie wears a suit from ROY ROGERS and shoes by JIMMY CHOO.

This post is definitely not sponsored by Gail’s, it’s just really great bread, OK? Bee has a loaf of followers, and she’s hoping that this dress by ALEXANDER MCQUEEN is going to bag her a few more.

After spending their life savings on London’s best glam team, Victoria and Frankie are convinced these selfies will get them a blue tick. Both wear full looks by EMPORIO ARMANI and shoes by MANOLO BLAHNIK.

Risking life and limb to get the shot, Frankie rolls in blazer by ERIKA CAVALLINI and shorts by PANTALONI TORINO. Her platforms are by AQUAZURRA.

After learning that espresso martinis are major social currency on the ‘gram, Victoria and Bee rush to the shops to capture their martini #content while wearing full looks by MSGM.

While capturing snaps for her Influencer Pinterest board, Victoria wears a full look by PRADA.

“Come in Insta control room. We need to boost this post, immediately!” Victoria demands to put ad spend behind an underperforming post while wearing a dress and earrings from CHANEL and a watch by OMEGA.

“Quick, quick! My dog Chicken looks windswept!” Bee wears a full look by DROME with shoes by MANOLO BLAHNIK. Frankie also wears
a full look by DROME and shoes by JIMMY CHOO. Chicken wears
an ethically produced fur coat by Chicken.
PhotographyCLEO GLOVER
StylistELLIE WITT at THE ONLY AGENCY
Beauty editorMARCO ANTONIO using CHANEL DESERT DREAM and CHANEL SUBLIMAGE LA COLLECTION LUMIERE
Hair editorNICK IRWIN, ANTI GLOBAL CREATIVE DIRECTOR for ANTICOLLECTIVE.COM
NailsROXANNE CAMPBELL using LACQUER at THE ONLY AGENCY ModelsFRANKIE HERBERT and VICTORIA LEHMANN at SELECT and BEE BEARDSWORTH at TESS
Photography assistantZELIE LOCKHART
Styling assistantMORGAN HALL
Hair assistantsELLIE BOND and ALASTAIR JUBBS