Gucci’s new matte foundation Éternité de Beauté promises to keep you fresh all day

Gucci beauty recently revealed their latest no-transfer foundation, Éternité de Beauté, which promises to keep your look intact for 24 hours.

The transfer-proof foundation is powered by a combo of high-skin affinity powders, and coated pigments with a proprietary polymer technology. The formula spreads and blends perfectly with the skin, providing a thin and breathable texture.

Éternité de Beauté’s liquid formula also comes infused with hyaluronic acid black rose oil to ensure hydration is maintained. Offering up a combination of both natural luminosity and mattifying effect, alongside a helping of bamboo powder, the foundation ensures your shine is protected all day long – whilst also minimising the appearance of pores and protecting skin from the sun with SPF 15.

The foundation arrives in 40 shades across four categories of undertones: cool (C), neutral (N), warm (W), and olive (O). Meanwhile, its sleek design embodies Éternité de Beauté’s through a glass bottle topped with an ivory capped and embossed with an always welcome gold-toned Gucci logo.

Gucci’s Éternité de Beauté is available to purchase now at Selfridges.