Chris Olsen has the numbers to back himself

Chris Olsen is one of the most recognisable faces on TikTok (13.8 million followers and counting), a profession he feels “has given [him] a taste of everything” in the creative industry. The 27-year-old describes what he does as “one of Hollywood’s biggest — and perhaps slightly infamous — marketing tactics” and he isn’t blind to the backlash that comes with it — he has the receipts to prove why the haters are wrong, though.

“Whether content creators deserve to be at [awards shows] or not,” the Maryland-born internet star says, “I won’t be the judge of that. But one analytic I do think is wild is that the cumulative viewership from my videos posted the night of an awards show is usually higher than the viewership of the show itself.”

This excerpt was taken from HUNGER Issue 34: Fight Back. Stay tuned for the full story.