E-dentity: Emos and E-kids unite in this digital editorial

...a start button appears...*CLICK* Choose your fighter, choose your anxiety, choose your very own E-dentity! You ascend into the digital space where all your favourite weirdos gather. A place where the e-kid and emo scenes unite. Flashy billboards catch your attention. “You are valid!” “You will not have a psychosis today!” “You EXIST!”

Created by Vladimir Vidanovski and Lena Kuzmich, this series explores how the role of the outsider has been adopted by mainstream culture and the importance of the digital realm in this process. Gaze away… 

Art DirectionLena Kuzmich and Vladimir Vidanovski
Concept developmentLena Kuzmich, Vladimir Vidanovski and Val Dechev
PhotographyLena Kuzmich
3DVladimir Vidanovski
TalentHannah Neckel and Lea Neckel
StylingIlija Milicic
Make-upCrystal O
HairPouran Parvizi
Photography AssistanceDaria Savytska
PostproductionLena Kuzmich and Vladimir Vidanovski