Chanel’s immersive new exhibition, Le Grand Numéro de Chanel, is the perfect experience for fragrance lovers this festive season

The exhibition offers a glimpse at some of the brand’s rarest artefacts and the chance to witness the birth of Chanel No 5 through the powers of virtual reality.

Today, Chanel is opening their Le Grand Numéro de Chanel exhibition – an enchanting experience perfect for fragrance connoisseurs throughout the festive period.

Staged at the Grand Palais Éphémère in Paris, the wonderfully spectacularly immersive exhibition features a variety of surreal installations, moving works of art and even live music. Throughout the experience, you’ll get the chance to look back at the iconic brand’s rich and luxurious history in the fragrance world with rare artefacts that helped shape Chanel into the mainstay it is today.

Another highlight is a perfume personality test, where you can discover which delightful fragrances most appeal to you. However, perhaps the most exciting aspect of the event is the opportunity to travel back in time to 1921 via the power of virtual reality. Here, you’ll bear witness to the moment when Ernest Beaux presented Gabrielle Chanel with his five fragrance samples. And, of course, that fifth sample has gone on to become the legendary Chanel No 5.

With multi-sensory experiences, timeless artefacts and even a wheel of fortune, this is an exhibition that all fragrance lovers won’t want to miss. 

Le Grand Numéro de Chanel exhibition runs from 15 December – 19 January, and tickets are available to book here.

Images Courtesy of Chanel