Add a serving of Y2K to the festive period with Playboy’s bedazzled denim collection

It seemed like Playboy really missed the mark by not getting into the denim business with all the hype around Y2K aesthetics, however, that day is now finally here.

The brand debuted its 18-piece collection – which includes both men’s and women’s styles – featuring classic Playboy branding and, of course, the always-in-our-hearts rabbit head logo. The women’s collection showcases low-rise skater, high rise wide leg and flared jeans, while the men’s collection includes skinny, straight leg and dad jeans styles. Highlights include bedazzled cut-out Playboy logo jeans and camouflage print denim.

While Playboy’s iconic magazine stopped printing in 2020, the brand has remained a favourite through its continuous evolution, including its recently released lingerie collection, which dropped earlier this month. 

It’s no wonder Playboy is looking to take ownership, considering they are amongst the top 20 most licensed brands, offering everything from phone cases, to rabbit head cookie cutters and condoms. 

Playboy’s denim collection is available to shop online at Playboy’s website, so why not grab a pair or two over the holiday’s and give yourself the Y2K Christmas you deserve?