MVP of the week — Featuring Dickies and Ben Sherman x Team GB
ICYMI: Skepta shutdown Shoreditch on Thursday with an old-school grime set to celebrate the unveiling of his PUMA collaboration. The set was a grime lover’s wet dream, with Skepta surprising the audience with a number of surprise guests including JME, Jammer, Chip and Novelist, just to name a few. Created especially for Skepta and based on his unique aesthetic and codes, the collection features a stealthy colour palette emphasising materials like premium nylon, offset by silver hardware inspired by PUMA’s origins. Conceived as a uniform for Skepta, the PUMA x Skepta Track Jacket and Track Pants form a coordinated set, taking inspiration from PUMA’s T7 tracksuit and traditional London streetwear. The technical Vest features unique tailoring with concealed pockets, while the accompanying Backpack maintains the same aesthetic, created in a black-on-black colourway with ample storage. Completing the lineup of accessories, the first PUMA x Skepta collection also introduces Gloves and a cuffless Beanie, as well as a brand-new footwear silhouette, the PUMA Skope Forever. To shop the collection for yourself, click here – and if you missed Skepta’s performance, not to worry, take a look at what went down below.
Next up, we have Dickies, who recently launched their SS24 campaign ‘Made In Dickies: Built tough, cooked fresh’. As you could probably guess from the title, the campaign combines food with fashion, as the American workwear brand profiles Copenhagen-based restaurant Baka d’ Busk. The restaurant transcends the food and dining experience, however, acting as a creative outlet with a strong penchant for reinvention and producing new identities. As expected from the workwear icons, Dickies’ range focuses on denim and twill with intricate embroidered details making for relaxed, durable and hardwearing pieces. One particular standout is the Herndon Jacket – Made of medium-weight denim, it’s a warm, comfortable jacket that boasts a bold floral design embroidered on its reverse. Meanwhile, the classics also make an appearance in the form of the Eisenhower Jacket and 874 work pants. Check out our favourites from the collection below, and to shop the range, click here.
With the Olympics in Paris just around the corner, UK heritage brand Ben Sherman has partnered with Team GB. For the third consecutive Olympic Games, Ben Sherman is set to outfit the official Team GB delegation in exclusively designed looks for the Opening and Closing Ceremonies. To celebrate and share the ceremonial looks, the label presents an exclusive retail capsule collection that reflects the fusion of British heritage and contemporary style, marking the historic occasion. To commemorate the event, Ben Sherman has spotlighted four Team GB athletes for the brand’s accompanying campaign. The campaign’s visual narrative captures the unifying essence of athletes through vibrant and spirited images, featuring notable athletes: Kye Whyte (BMX Racing), Jacob Peters (Swimming), Desiree Henry (Athletics), and Lola Tambling (Skateboarding). Drawing inspiration from the rich cultural heritage of the United Kingdom, the ceremony wear and retail capsule collection are designed to promote unity and express a sense of pride. A notable element seen throughout the official athlete looks and retail capsule collection is the specially designed four-nation floral motif, featuring a rose, thistle, daffodil and shamrock as a nod to the identities and histories of each of the four nations within the United Kingdom. The Ben Sherman x Team GB collection is now available to shop here.
Finally, British actor and producer Tom Hardy has teamed up with Jo Malone to become the official ambassador for the label’s new Cypress & Grapevine Intense – a fresh and woody fragrance with notes of sensual amber and its namesake ingredients. For the launch, Hardy recruited his father, Chips Hardy, and director Edward Berger to produce a film championing London’s “idiosyncrasies, dichotomies and quirks.” The cinematic visual is set on the dark streets of London, where Hardy notes that a “beautiful mix” of people encounter one another on an average evening. The script, written by Chips, echoes the scene’s sentiment: “London life is all about living with differences,” Hardy says in the opening, before an eclectic shot list shows a woman sipping on a milkshake, an older man waiting for transportation, a silver-suited dancer performing and a florist making deliveries in the rain. See the campaign above, and shop Jo Malone’s Cypress & Grapevine Intense here.
