DIOR unveils

Christian Dior’s love affair with England began in 1953, when he formed an enduring relationship with Harrods, the epicenter of British elegance. This story, which continues to grow through unique collaborations, is now enriched by a new chapter.
Celebrating these strong ties forged over almost seventy years, Dior is inaugurating a pop-up within the department store. A marvelous space presenting the Dior autumn-winter 2024-2025 ready-to-wear collection conceived up by Maria Grazia Chiuri, from ready-to-wear to shoes, leather goods to glasses, textile accessories and jewelry.
In the window displays, captivating variations of the iconic Lady Dior, ranging from red to green; an irresistibly bright Diorama in chromatic nuances.
This exceptional spot reflects the impetuous energy of the sixties and perpetuates Maria Grazia Chiuri’s tribute to the Miss Dior* line. The walls are notably adorned with sculptures featuring the season’s latest bag in dazzling shades of pink, purple or lime. The “Miss Dior” logo that has become a code in itself can be seen in all-over versions or as a bold graffiti on a series of pieces. A veritable manifesto-signature, this motif is printed oversized on trench coats, jackets and skirts, and also sublimates the Dior Book Tote, Dior Tribales earrings, scarves, belts and Dway mules. As a final surprise, to mark the 175th anniversary of the emblematic Brompton Road building, 175 exclusive Miss Dior and Dior Book Tote models – in limited, numbered editions – are to be discovered in the boutique.

Opening from July 31 to August 25, 2024, this dream venue is a homage to the audacity and heritage shared by 30 Montaigne and Harrods in the name of creative freedom. A fabulous event showcasing the ultra-inspiring cultural dialogue between Dior and London.