Christmas campaigns can get a bit samey, but JD has come up with something a bit different this festive season. Titled ‘Where Are You Going?’, the sport-fashion retailer has handed the camera to youth culture itself — 286 voices from Tokyo to Berlin, all shot on mobile phones. The question is more a metaphorical one than asking if someone is going to the shops or the pub. One guy says, “I want to be famous. If that doesn’t work, I’ll just become a pharmacist.” Another, “I wanna have fun, times are changing. You get me?” And adding to the down-with-the-kids feel are Chy Cartier, Cole Palmer, Nemzzz and Jade Thirlwall who head up the campaign. Watch the video here and check out JD’s limited-edition winter drops here.
From the street to the sheets… lingerie brand Dorina’s Christmas collection has arrived. It’s the exact opposite of the ugly Santa-print pyjamas your mum buys for the festive family photo every year. Ranging from buttery-soft lounge sets to sexy lingerie, it has everything you need for snuggling up on cold mornings and warming up (ha ha) at night. And even though the collection looks super expensive with all its satin, lace and wine tones, the price doesn’t reflect that. So whether you fancy treating yourself or a loved (slash lusted) one, shop the collection here.
Something else perfect for cosy times at home, Turkish lifestyle brand FIOLAS has launched its Hena Smoky Cherry collection. The candle and diffuser are inspired by a snow-covered forest, where the sweetness of the cherry is balanced out with grounding bergamot and musk. There’s also a woodiness to it, as well a touch of rose and vanilla to add some romance to the story. Not only does the collection have a super luxurious feel, but it’s also vegan and cruelty-free. In fact, the brand’s motto is: “We never put on our skin what we wouldn’t eat.” So there you have it. Buy yours here.
Lastly, some shoes that’ll make you feel like a deer trotting through the wood yourself. PUMA has launched the Puma Speedcat Doelette pony hair trainers and ballet flats. The former are possibly some of the cutest and most delicate trainers out there. Meanwhile, the ballet flats have a little bit of a sporty edge with its elastic strap. Adorable. Grab a pair on ASOS.
