Skepta pays tribute to New York City with the Nike Air Max Deluxe SK

For his latest Air Max release, Skepta has paid homage to the song and the city that sparked his American breakthrough.  The seminal single “That’s Not Me” became an underground classic in New York City after its release in 2014, an early spark in the progression of Grime from UK subgenre to earth shattering subculture.

The Nike Air Max Deluxe SK pays tribute to that point in Skepta’s career – when he was embraced by fans across the five boroughs and the artist was established as the figurehead of Grime’s stateside expansion. The shoe is a re-interpretation of the 1999 Air Max Deluxe, a release that was defined by its bold printed uppers. Skepta’s version features multiple references to “That’s Not Me” – the single’s release date is printed on the shoe’s lateral side, the upper pattern is inspired by the track’s inspired, VHS video. On the medial side of the shoe reads the slogan “NEVER SLEEP ON TOUR” – a tribute to the work ethic that inspired Skepta’s US breakthrough.

The Nike Air Max Deluxe SK is available beginning September 8 on the SNEAKRS app. Additional pairs will be available in North America at NikeLab 21 Mercer, Concepts, Dover Street Market and KITH. The Nike Air Max Deluxe SK will also release at select European retailers. Find out more here.