Pamela Anderson goes back to iconic ‘Baywatch’ days with the upcoming Frankie’s Bikinis collab

This summer, it’s time to live out your Pamela Anderson Baywatch fantasies with the new Frankie’s Bikinis collaboration. The California-based swimwear brand just announced they would be partnering with Anderson for her first-ever swimwear collection, set to launch on the 4th of May. 

In an Insta post, Anderson shared the news alongside a picture of herself in the iconic uber-high-legged suit, complete, of course, with her tousled blonde locks and a brooding stare into the camera. 22 years after the last episode of Baywatch aired, the signature ‘Anderson red’ one-piece has been reimagined by the brand, including transforming the likes to a two-piece. 

The collection is already showing on Frankie’s Bikinis site, stating that it has been designed to “reflect Pamela’s love of nature, animals, and all things romance.” Soft yellow micro bikini sets, baby pink tote bags, and ‘Pamela’ printed vests: this collection is a true summer ode to the star herself. 

Frankie’s Bikinis is known for its collabs, including their “sexiest collection yet” with Euphoria’s Sydney Sweeney and summertime cosy pieces with model Gigi Hadid, so it is safe to say that Anderson was in good hands for her debut swimwear collection. Having somewhat of a renaissance herself, the star returned to the screen in her own well-received documentary Pamela: A Love Story as well as starring in a Heaven by Marc Jacobs campaign last year.

If you want to get your hands on Pam’s iconic red one-piece for your own slo-mo run down the beach this summer, you can sign up for early access on the site for an hour early shop, or wait until 9 am on the 4th of May.