Marta Marques on 70s teen dreams, denim and freedom in 2k18

The flares, excessive fringing and free-spirited attitude, early 70s fashion is hard not to love. If your rate 'The Virgin Suicides' and 'Dazed and Confused' as the most stylish movies of all time, let us introduce you to Marques' Almeida x 7 For All Mankind. The 19-piece capsule collection, available from mid-November, will include era-defining gems from plaid tops, striped rib jerseys, distressed jeans and oversized denim jackets.

Of the collaboration, Marta Marques tells HUNGER: “We started looking into the work of photographers like Joseph Szabo with his teenage book shot in Malverne High School in the 70s and 80s and the photographs of the Prince St Girls shot by Susan Meiselas in NY in the 70s.”

“Somehow [we] capture that nostalgia of teenage girls and youth,” Marta adds. “We cast Zenobia, Charlie and Frankie – who are 3 of our M’A girls, our friends, they look absolutely incredible and we feel they’re such a perfect fit. We wanted this shoot to be realistic and about them as girls, as young women, wearing and appreciating the clothes and seeing you they will be worn in real life.” In keeping with the collection’s modern-day interpretation of American classics, we quizzed the London-based designer on past vs present fashion landscape…

What are some of your earliest memories of fashion?

Our teenage wardrobes, having a denim jacket that grew with time and tore apart at the seams, sewing triangles of fabric in to the inseams of my jeans to make them extreme bootcut …

The fashion rules that everyone should break? 

All of them!
The female creatives you love to follow on Instagram and why? 

All of our M’A GIRLS! They’re all incredible young creative women doing their thing and finding their path in life and they’re so inspirational! And we keep finding new ones 🙂

The future of fashion – in one word?
Freedom.

ImagesMarques' Almeida x 7 FOR ALL MANKIND
TextEmma Firth