JJJJound and Levi’s tease collab, just in time for the Red Tab’s 150th anniversary

JJJJound has just teased an upcoming collaboration with cult denim fave Levi’s, adding to the former’s impressive list of recent partnerships. In an Instagram post on the brand’s platform, a close-up image of the Red Tab label jeans was posted, prompting fans of both brands to get excited about the new pieces. The caption read “JJJJ LEVI’S SS23” –  hinting at a whole collection, perhaps?

First launched in 1936, the Red Tab was designed as an immediate indicator of the Levi’s brand to stand out from other denim labels on the market. The design is due to celebrate the 150-year anniversary of the silhouette, so this partnership will mark a big milestone in the company’s journey.

And who better to work with than JJJJound? They have garnered plenty of names recently on their collab list, including adidas, Puma, ASICS, New Balance, and Reebok for footwear design. The Canadian label also ventured into lifestyle, recently working with Tekla for a bedding set. 

Although no information has been released regarding the fresh apparel drop, we predict a whole lot of denim and reimagined Red Tab silhouettes… But we will have to wait and see on that one.