Guerlain runs major international campaign for bee protection for 2nd year in a row
From World Bee Day on 20th May to the International Day for Biological Diversity on 22nd May, Guerlain is again calling for a commitment from its communities and the global population at large. All funds raised will be used to support the “Guerlain For Bees Conservation Programme”.
So much of our lives depend on the skillful handiwork of bees. Without them, our ecosystem would lose an integral cog and would cause irreparable damage to the earth as we know it. Therefore, the house of Guerlain has decided to make a commitment towards their protection, hoping to pass on the beauty of nature to future generations while ensuring their future is safeguarded.
Disastrously, if bees ceased to exist, most fruits, flowers and seeds would cease to exist forever. Taking away an irreplaceable selection of colours, flavours and smells. Across the world, intensive farming, vanishing habitats, climate change and so forth are drastically impacting the health of bees, both wild and domestic.
It is imperative for us to protect them, but this alone is not enough. We must also raise awareness around the importance of bee conservation for the world of today and tomorrow. This is why Guerlain is committed to teaching children about the cause of bees, thanks to its Bee School. Its programme Women for Bees, in partnership with UNESCO, also aims to train new women beekeepers at UNESCO’s biosphere reserves, alongside a number of other conservation efforts.
This world bee day, Guerlain has teamed up with artist Tomáš Libertíny, Who has been incorporating bees into his artwork for over fifteen years. In particular through sculptures co-constructed by honeybees. In this spirit, Tomáš has adorned the Guerlain bee heart logo and Huile-en-Eau Abeille Royale with a sprinkling of flowers.In collaboration with the artist, the House is also proposing a never-before-seen creation: the emblematic Bee Bottle is taken into a poetic and timeless universe. A work of art entirely made by bees.
If you’d like to support this crucial cause and secure the future of our bees, there are plenty of simple ways you can help by following the instructions below in-between the period from the 20th to 22nd May 2022.
