Five underground labels shaking up LA’s fashion scene
Tom Ford and Hedi Slimane are now West Coast-ers, cult fashion brand Eckhaus Latta have injected some extra hype in Hollywood and American Apparel is back. After years in the shadow of New York Fashion Week, LA’s cultural currency is fast on the rise. Check out HUNGER’s pick of the new age brands to watch putting their own spin on California-cool
AMIRI
Via mikeamiri.com
In a nutshell
Classic LA grunge style, infused with Americana luxe. Saint Laurent fans will be all over this one.
Hit follow
@amiri
RADIMO
In a nutshell
A queer-owned, gender-neutral label, founded by internet connoisseur and co-author of This Is A Book For Parents of Gay Kids, Dan Owens. Check out our full profile on the label here.
Hit follow
@radimola
CHERRY LA
Via cherryla.com
In a nutshell
The underground streetwear label to watch has quickly risen to populatity, thanks to fans including Kaia Gerber and Wiz Khalifa. Porche Turbo tees and Acid House-inspired graphics? We’re game.
Hit follow
@cherrylosangeles
CALLE DEL MAR
Via @calledelmar Instagram
In a nutshell
70s California palettes blended with a skate-inspired aesthetic.
Hit follow
@calledelmar
MIAOU
Via miaou.com
In a nutshell
Ultra-cool mid-rise jeans with a punk edge – think tassels, interchangeable belts, ties and chain-links.
Hit follow
@miaou
This article originally appeared on Hunger TV June 2018.
TextEmma Firth
Main imageVia mikeamiri.com
