Charlotte Tilbury snags Bella Hadid as her new beauty muse

Been vying for that Bella Hadid beauty look at home? The time has now come, as Charlotte Tilbury announces plans to partner with the supermodel as their newest beauty muse.

As one of the world’s top supermodels, Bella Hadid’s influence goes way past the runways and into the depths of social media platforms like TikTok. Her look continues to inspire beauty trends from fox eyes to 90s brows, puppy liner to facial mewing. Finally, the match made in heaven has been confirmed, with beauty’s favourite go-to brand Charlotte Tilbury hailing her as their new inspiration.

Photo by Yasmin Diba.

The chair and founder of her eponymous brand, Charlotte Tilbury, has finally revealed after days of speculation that Bella Hadid will be her newest beauty muse. Together, the influential pair will explore the power of beauty to celebrate the brand’s 10 year anniversary, and plan to travel the physical and virtual realms to bring this new partnership to eager audiences.

“The rumours are all true,” reveals Charlotte Tilbury in her press release. “I am SO thrilled to confirm that Bella Hadid is joining Charlotte Tilbury Beauty! Bella Hadid is a generation-defining talent at the forefront of the cultural zeitgeist, and I am so excited to reveal our creative partnership. Bella is a modern-day beauty icon – and a digitally native, digitally creative innovator – and together we will dream, create, inspire, celebrate life, and excite the world!”

Photo by Yasmin Diba.

The pair plan to harness the brand’s beauty tech platforms and Hadid’s digital leadership skills to produce a brand-new beauty product and campaign. With the brand famed for its easy-to-use and cult-fave items, this collab will inspire a new front of beauty trends that will supersede TikTok at-home recreations and bring the highly sought-after beauty looks of this generation’s ultimate supermodel to a point of accessibility.

WriterElla Chadwick
Banner Image CreditYasmin Diba