A journey into the Dubai desert with Bulgari

Introducing FIOREVER, the new collection from the Italian maison.

When it comes to opulence, Bulgari is never one to disappoint. Journeying into the depths of the Dubai desert with glamorous guests including Lady Kitty Spencer, Ekaterina Mukhina, Ursula Corbero and Hikari Mori, the Roman jeweller launched its latest high jewellery collection FIOREVER last week with a music-filled spectacle.

Inspired by the natural beauty of the everyday, the bold collection of high jewellery draws on the flower as a symbol of timeless elegance. The collection’s signature wild bloom with four petals references Rome’s rich heritage, recalling the sculptures of Palazzo Massimo, the ceiling mosaics of the Santa Costanza Mausoleum and the garden frescos of Villa di Livia.

The dazzling signature ring is crafted with bold lines featuring a centre of precious solitaire surrounded by the highest quality diamonds.

Shot by iconic fashion photographer Mario Sorrenti, the campaign for the new collection stars actress Úrsula Corberó, known for her breakout role as Tokyo in Netflix heist series  La Casa de Papel.

Take a closer look at images from the desert launch below, along with a series of exclusive behind the scenes images from the Mario Sorrenti shoot.

Discover the Bulgari FIOREVER collection online now at bulgari.com