Who. What. Where? No. 78
It seems like everyone in London is part of a run club right now, looking to farm kudos on Strava from as many people as possible. But if you’re still on the hunt for a run club to call home, and you’re a streetwear lover, Footpatrol’s FPRC is one for you. As the first streetwear retailer to launch their own internally organised run club, Footpatrol will be putting on an evening of drinks, merriment, and of course a 6k circuit of the streets of Soho. Not only that, but there will be a debut for FPRC running apparel, and the first 30 names to arrive can expect a goodie bag filled with freebies from the event’s sponsors — Mizuno, Liquid Death, Lucky Saint, and Jason Markk to name but a few. The inaugural run club will take place tomorrow night from 18:30 to 21:00 at 80 Berwick Street, London, followed by runs every Monday at 6:30 pm starting July 1st.
Next up, if you’ve been neglecting that beat-up pair of BAPE STA’s you’ve had sitting in your room for far too long, you can finally resurrect them thanks to BAPE’s new initiative. Their London store offers a Repair/Refresh/Recycle program, where you can breathe new life into your BAPE STA’s or any of their silhouettes. The free program provides two options: refreshing the shoes (general cleaning and bringing them as close as possible to their original condition) or recycling them for a 30% discount on a new pair of BAPE STA’s. So, make sure you get down to the London BAPE store at 24-25 Conduit St and bring those crepes back to life.
Amelia Dimoldenberg has become somewhat of a national treasure at this point thanks to her viral dance moves and deadpan comedic style. Now, she’s taking on the fashion world, launching a new campaign with the iconic denim label Levi’s. Launched on Levi’s UK channels and in select stores, Amelia and Levi’s new film titled ‘Dimz Dances in Denim’ follows Amelia as she shimmies through her home in three Spring Summer 2024 looks from the label. Proving you can most definitely dance in denim, the film depicts a day in the life of Amelia as she ramps up the tunes at home and breaks out into a dance number. And, of course, when the day is done, Amelia returns home with the ultimate accessory — a chicken nugget — in hand. Check out the campaign below.
Finally, with summer now in full swing, it’s the perfect time to treat yourself to some fine dining. Thankfully, The Counter has just introduced their second restaurant on Soho’s Kingly Street. This contemporary restaurant, helmed by acclaimed Turkish chef Kemal Demirasal, offers more of an Aegean (Turkish and Greek) influence in comparison to its predecessor, whilst maintaining the innovative culinary creations The Counter has become synonymous with. The Counter aims to introduce Londoners to a new and elevated understanding of Turkish and Greek cuisine, while showcasing Kemal’s groundbreaking approach to his native culinary heritage. Meanwhile, the Soho iteration also brings along favorites from the Notting Hill location such as Chocolate Babaganoush with Dukkah, Levantine Lamb Tartare, Kibbeh, Vine Leaf Deconstructed Dolma, and Adana Kebab. For more information, and to book your spot, click here.
